100% Vegan
Contains no animal products or animal by-products.
AntiFadeComplex®
Our exclusive blend of potent antioxidants and full spectrum UVA/UVB
sunscreens, including Heliogenol and Vitamins C and E, defend hair
against damaging free radical activity to maximize colour retention and
protect hair from harsh environmental factors.
Antioxidants
To protect hair from damage by sunlight, antioxidants are added to
formulations to slow the oxidation process. Antioxidants, such as those
found in our AntiFadeComplex®, function as free radical inhibitors that help prevent oxidation of the hair.
Biotin
Also known as vitamin H or B, it is a water-soluble complex vitamin necessary for cell growth. Biotin is recommended in health and cosmetic products for strengthening hair and nails. It has been proven to fortify weakened areas of the hair and renew strength.
Fragrance
See Signature Aromatherapy Blends
Free Radicals
Highly unstable oxygen atoms that cause oxidation and extremely
reactive molecules that compromise hair health and colour vibrancy.
Full Spectrum Sunscreens
There are two bands of ultra-violet light, UVA and UVB, both of
which cause damage and oxidize (fade) the hair. Pureology sunscreens
inhibit the entire range of damaging ultra-violet light. These
sunscreens are UV filters, which absorb UV radiation. Since our
products are made for the hair and not the skin, there is no SPF (Sun
Protection Factor) available.
Glycerin
Pureology glycerins are derived from vegetable sources and help to
add moisture to the hair and maximize colour retention. Glycerin is
part of our Micro-Emulsion blend of ingredients.
Heliogenol
Cold-pressed from the sunflower seed cake, this potent antioxidant
is rich in proteins and minerals to repair and protect against colour
loss from the stress of UVA and UVB exposure.
Melanin
A plant-derived potent antioxidant, melanin helps retard oxidation
from UVA/UVB rays. Naturally, melanin is present in the hair and gives
the hair shaft its colour. The melanin in Pureology is neutral, so it
does not change existing hair colour and is very effective in
protecting the hair from UVA/UVB damage.
Micro-Emulsion Technology
An advanced delivery system with tiny molecules that are small
enough to easily penetrate the hair, allowing for hair to dry faster,
have better detangling properties and superior conditioning, colour
enhancement and colour preservation.
Multiweight Protein Complex
A combination of three proteins (soy, oat, and wheat
protein) adds strength and shine to the hair from the inside out.
Multiweight Silicones
A combination of small silicone molecules that repair and protect
the hair. Tiny silicone molecules penetrate deep into the hair shaft to
repair and strengthen, increasing elasticity and suppleness while eliminating frizz. Small silicone molecules strengthen and protect the
cuticle, protecting the outer surface of the hair shaft, maximizing
colour retention, and increasing colour vibrancy and shine.
Organic Botanicals
Derived from various portions of plants, such as the leaves,
flowers, roots or berries. Botanicals provide concentrated natural
conditioning to all hair types. Our botanicals are “organic” because
there is no application of synthetic pesticides or chemicals when the
plants are grown are harvested.
Oxidation
Chemical reaction process of combining oxygen with organic and
inorganic substances to change, decompose, and decolorize. UVA/UVB rays
from sunlight and fluorescent light physically destroy organic
materials and accelerate oxidation. Antioxidants counteract the process
of oxidation.
Salt-free
Free of sodium chloride (salt). Sodium chloride strips colour from
the hair, causing increased oxidation, hair colour fading and damage.
It is present in almost all shampoos (up to 7%) and is often added as a
thickening agent. Pureology shampoos are salt-free, meaning they do
not contain sulfates or sodium chloride.
Signature Aromatherapy Blends
The use of pure essential oils to create a positive sense of well-being.
Sulfates
A harsh cleansing agent (ester) found in most common shampoos that
possess high irritation properties, strips colour, and damages hair.
These sulfates are commonly used because they are inexpensive and
plentiful. Examples include: Sodium Lauryl Sulfate and Sodium Laureth
Sulfate.
Vitamins C & E
Natural vitamins that are powerful antioxidants.
V.O.C.
“Volatile Organic Compounds” are the combination of ingredients used
as propellants in aerosol hair sprays and mousses. V.O.C. levels are
regulated by federal standards. All Pureology products are compliant
with the strictest of standards in an effort to protect the ozone layer.
ZeroSulfate®
A blend of six extra-gentle surfactants, derived from coconut, corn
and sugar which cleanse hair without stripping colour or causing
damage. These lathering ingredients are sulfate-free and do not contain
colour-stripping salts (sodium chloride).