In April 2009, Pureology formed an exclusive global partnership with Global Green USA to help foster a sustainable future starting with the salon professional community.
Established in 1993, Global Green USA is an organization that addresses the world’s
most pressing environmental challenges. It is headquartered in Geneva and it is currently
present in 31 countries. To learn more please visit http://www.globalgreen.org/.
Pureology is committed to expanding the Global Green partnership. We’re
focusing on water conservation because of the world’s escalating crisis in water shortage.
More than 1.1 billion people do not have access to drinkable water, leaving roughly one sixth
of the world’s population at risk of contracting fatal diseases.
Our preliminary initiatives include:
- Launch of annual trade advertising campaign to raise awareness on water conservation
- Drive fundraising by urging individuals and salons to become PureGreen Individual
- Members and PureGreen Eco-Conscious Salon Members