Pureology is Synergized and ready
September 10, 2009
June 28, 2009 marked the start of Synergy: A Gathering of PureArtists Event in Chicago, Illinois. Here the education, marketing and creative teams met the PureArtists on a personal level experiencing all aspects of this year’s training side by side.
To start off the festivities, everyone indulged in Pureology’s White Party located at the historic Ivy Room at Tree Studios. Presenting the new looks from Expressions & Expertise was none other than newly appointed Artistic Director, Wendy Belanger.
The following days marked successful workshops and sessions incorporating all of Pureology’s four core values: PureColourCare, PureIndulgence, PureNature, and PureEthics. Attendees had their agendas filled with activities ranging from hands-on discussions to an outdoor team-building event reinforcing Pureology’s commitment to the environment and going green in salons.
Artists and brand team members alike left this year’s training revived and synergized, ready to continue building their knowledge of Pureology amongst themselves to share onto future followers.
