Hydrate
Shampoo^®

Gently cleanse without stripping colour with this luxurious moisturizing shampoo. The ZeroSulfate® formula delivers a rich lather while infusing hair with essential hydration and colour protection. The exclusive AntiFadeComplex® maximizes colour retention.

Organic Botanicals

Rose, Sandalwood, and Green Tea

Ingredients

AntiFadeComplex®
ZeroSulfate®
Advanced Hydrating Micro-Emulsion Technology
Multiweight Protein Complex
Soy, Oat, and Wheat
Signature Aromatherapy Blend
Ylang Ylang, Bergamot, Anise, and Patchouli

How to use:

Apply to wet hair and lather. Rinse. Repeat if necessary.

You’ll also love:

Hydrate Condition®

Hydrate ShineMax®

EssentialRepair™ ColourMax®

User Reviews

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Very Impressed!

Like most women in their mid 20s, I am forever on the search the best hair products. I think I can finally quit my search now that I have discovered the Pureology line! http://reviewthis213.blogspot.com/2010/04/pureology-hy

Excellent products!

I just used the Hydrate shampoo and conditioner for the first time last night, and I'm sold!! I could tell there was a noticeable difference in how it felt and looked. It was shinier, smoother and felt stronger. Thanks so much!

Best Shampoo!

I've tried many shampoos and conditioners and one use of this system is incredible! I have fine hair that tangles easily and this shampoo makes my hair feel so healthy and doesn't get tangled as much. Not a fan of the smell, but I love the results!

BEST SHAMPOO I EVER USED!!!!!!!

I used to use all sorts of shampoos and I never found the right one. I finally worked in a salon and they luckly used pureology. The first time I tried the product my hair felt alive again! Since then I use nothing other than PUREOLOGY!!

Your hair is so healthy!

I use Pureology products exclusively. One of the reasons is that after flat-ironing or curling on a daily basis, stylists have always commented on how healthy my hair is. I use all the products in this collection and my hair always looks great.