Pure Volume® System

PureVolume® is designed for colour-treated hair in need of soft volume, moisture, and colour protection. Enhanced with advanced volumizing technology and pure natural ingredients, our innovative formulas work together to add volume, body, and flexible bounce while the ZeroSulfate® shampoo and our AntiFadeComplex® maximize colour retention.

Pureology’s Exclusive Technology:

AntiFadeComplex®

Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens.

ZeroSulfate® Shampoo

Free of harsh colour-stripping sulfates and salts.

Advanced Volumizing Micro-Emulsion Technology

Penetrates the hair shaft to create volume from within without weighing hair down.

Natural Ingredients:

Multi-weight proteins of Soy, Oat, and Wheat
Strengthen and repair hair from within.

Organic Botanicals:

Lavender, Papaya, and Lemongrass
Deliver natural conditioning and provide soft, natural body.

Is this system right for you? Our hair consultation tool will guide you to find
the right Pureology products for enhancing your hair type.

Pure Volume® System Products

PureVolume® BlowDryAmplifier

Infuse hair with body and flexible bounce while blow-drying.
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PureVolume® ThickeningMist

Deliver soft density, weightless body, and radiant shine while protecting colour vibrancy.
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PureVolume® HairCondition

Experience lightweight moisture that detangles and defends colour without weighing hair down.
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PureVolume® Shampoo

Reveal natural fullness while infusing hair with moisture and protecting colour from fading.
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