Pure Volume^®
Blow Dry Amplifier

Infuse hair with body and flexible bounce while blow-drying. This lightweight, ZeroAlcohol™ formula with heat-activated volumizers creates long-lasting fullness and enhances colour brilliance in fine to medium hair types. The exclusive AntiFadeComplex® maximizes colour retention.

Organic Botanicals

White tea, Frankincense, and Myrrh

Ingredients

AntiFadeComplex®
Advanced Volumizing Micro-Emulsion Technology
ZeroAlcohol™ Formula
Non-sticky, Non-flaky Formula
Signature Aromatherapy Blend
Ylang Ylang, Lemon, and Chamomile

How to use:

Spread evenly throughout damp hair. Blow dry using brush or fingers for maximum volume. Do not rinse.

You’ll also love:

PureVolume® Shampoo

PureVolume® HairCondition

PureVolume® ThickeningMist

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LOTZA HAIR

I have used Pureology Volume Max Shampoo and Conditioner since it orginally came out on the market. The smell hooked me first, then, it was as if I had grown more hair ! Much thicker and fuller, use some of the styling agents to increase the volume.