Pure Volume^®
Shampoo

Reveal natural fullness while infusing hair with moisture and protecting colour from fading. This ZeroSulfate® shampoo gently cleanses without stripping colour, and delivers exclusive volumizing technology, leaving hair bouncy, lustrous, and radiant. The exclusive AntiFadeComplex® maximizes colour retention.

Organic Botanicals

Lavender, Ylang Ylang, and Sandalwood

Ingredients

AntiFadeComplex®
ZeroSulfate®
Advanced Volumizing Micro-Emulsion Technology
Multiweight Protein Complex
Soy, Oat, and Wheat
Signature Aromatherapy Blend
Amber, Mandarin, and Ylang Ylang

How to use:

Apply to wet hair and lather. Rinse. Repeat if necessary.

You’ll also love:

PureVolume® HairCondition

PureVolume® BlowDryAmplifier

PureVolume® ThickeningMist

User Reviews

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Great stuff

I use this product all the time and the results are fabulous!

love it

i seriously love this product because it gives shine and make it healther, and gives volume, and smells so good. i finally found the best shampoo product and it's pureology purevolume shampoo and blow dry amplifier and others. and it works. so try it

Fantastic!

This shampoo is fantastic! It gives my fine, limp hair more volume than any other hair system I've ever used. I can go 2 and often 3 days between washings. This product leaves no build-up on my hair or scalp. I highly recommend this product!

PureVolume Shampoo

This shampoo has saved my hair. Although I highlight, my hair is also oily and flat. I can't go a day without washing it, leading to more damage and breakage. With Pureology, my hair is much healthier and isn't oily. I love what it has done for me.